From 1936 to 1938, Pepsi-Cola’s profits doubled. In 1936 alone 500,000,000 bottles of Pepsi were consumed. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi’s status.
#CRYSTAL PEPSI MAN FULL#
With a radio advertising campaign featuring the jingle “Pepsi cola hits the spot / Twelve full ounces, that’s a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,” Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. Riseĭuring the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12- ounce bottle. Guth then had Loft’s chemists reformulate the Pepsi-Cola syrup formula. He sought to replace Coca-Cola at his stores’ fountains after Coke refused to give him a discount on syrup. Loft was a candy manufacturer with retail stores that contained soda fountains. Pepsi’s assets were then purchased by Charles Guth, the President of Loft Inc. Eight years later, the company went bankrupt again.
In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression– in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as “A bully drink…refreshing, invigorating, a fine bracer before a race”.
In 1929, Pepsi received its first logo redesign since the original design of 1905. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. That year, Bradham sold 7,968 gallons of syrup. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. This theory can be considered folklore only, since at the time of the naming of the drink, Pepsi was sold in glass bottles and not metal cans and the pop top lid producing Pepsi’s oddly phonetic sound wouldn’t be invented for another forty years. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.Īnother theory is that Bradham and his customers simply thought the name “Pepsi” sounded good and reflected the fact that the drink had some kind of “pep” in it because it was a carbonated drink.Īnd another theory is that the word Pepsi was chosen because it reflected phonetically the sound of a can being opened, the sound “pop” “schi”, was condensed and simplified in the name “Pepsi”. It was created in the summer of 1893 and was later renamed Pepsi Cola in 1898, possibly due the digestive enzyme pepsin and kola nuts used in the recipe. Pepsi was originally named “Brad’s Drink”, after its creator, a pharmicist in New Bern, North Carolina. Diet Pepsi Wild Cherry, Diet Pepsi Lime, and Diet Pepsi Vanilla received the redesign. Currently, Pepsi Wild Cherry and Pepsi ONE are the only two products that still use their previous design. As of January 2009, Pepsi’s newer logos have only been adopted in the United States.
#CRYSTAL PEPSI MAN SERIES#
The brand’s blue and red globe trademark became a series of “smiles,” with the central white band arcing at different angles depending on the product. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. In October 2008, Pepsi announced they would be redesigning its logo and re-branding many of its products by early 2009. There have been many Pepsi variants produced over the years since 1898, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Free, Pepsi AM, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Vanilla Pepsi, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan. The brand was trademarked on June 16, 1903. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. It is sold in retail stores, restaurants, cinemas and from vending machines. Pepsi is a soft drink that is produced and manufactured by PepsiCo.
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